Increasing the Impact of Greater Good Banking

Executive Spotlight: Bernard Tynes – EVP/Chief Marketing & Impact Officer

At Penn Community Bank, we tout our belief in Greater Good Banking: the idea that a financial institution is more than products and services, but a vehicle to support the greater good by helping individuals, families, businesses, and communities thrive. This values-driven mission can been seen in the organization’s mutual structure, how it communicates its offerings, and its commitment to giving 5% of our net income back to the community.

We take this responsibility seriously and we’re always looking to increase our impact.

That’s why, as the organization announced a realignment of top executives and departments to meet the changing needs of customers and expectations of corporate citizens, one of the most important moves was the elevation of a Chief Marketing & Impact Officer in Bernard Tynes. The executive role combines and expands responsibility and oversight of several existing initiatives and teams, while more clearly focusing the bank’s commitment to meaningful impact on communities across the region.

“More than just advertising Penn Community Bank’s capabilities or presenting big checks to community groups, we’re changing how we define ‘impact’ and finding new ways to uplift customers and communities,” said Tynes. “Thanks to the organization’s forward-looking strategy and strong culture, we’re positioned to transform how people view financial institutions as key players in everything from economic growth and self-sufficiency, to community enrichment and social change.”

In addition to overseeing marketing and public relations, the newly created position also is responsible for the bank’s Community Reinvestment Act (CRA) program. Additionally, Tynes will serve as Executive Director of the Penn Community Bank Foundation which contributes nearly $1,000,000 annually to nonprofits and community organizations across the region. This unified oversight seeks to increase efficiency and maximize the effect of the bank’s brand, giving, and culture.

“Banking is changing and Penn Community Bank is responding,” said Jeane Vidoni, president and CEO. “Bernard brings a fresh perspective to our leadership team and has the tools and team members to truly deepen the impact of our organization throughout the region”